The Hop Farm Music Festival 2011

Music promoters are a hardy lot – imagine staging a music festival, you attract the big acts, sign up the sponsors, sell out the tickets and after paying out all the bills you’re off towards the money – well sometimes, its not quite that simple or as smooth running.

However there is a renewed optimism among some promoters and festivals or should I say a re-born ideal that is cutting its cloth accordingly for our cash strapped times.

When you want something to work it is always said it is best to keep it simple and in festival-land that is booking good big name acts, invite a paying audience or perhaps the few who still have a bit of spare cash and then fill up a field and have a party.

The Hop Farm Music Festival based in Kent is one such music festival and this year staged over three days, it was going to be two – more on that in a moment.

The idea is to go ‘back to basics’ which means no sponsorship, no VIP area, activities and entertainment with the funfair and live music.  I know live real music – I’m bored of playback and overlay acts, give me real musicians anytime.

Also a nice touch is that children under 12 are admitted free when accompanied by a paying adult, which is good for two reasons, it becomes more ‘family friendly’ and costs you less in the wallet.  Tickets are reasonably priced at £170 for the weekend or £70 for the day.

The site has the usual food concessions, yet and importantly, you can take your own food to save money and you can camp on site if you want to.

As for the line up it was already looking good with headliners including The Eagles and Morrissey on Friday and Saturday respectively, you’ll also see Brian Ferry, Brandon Flowers, Iggy and the Stooges and Lou Reed, but now they’ve added Prince to headline on Sunday.

Vince Power, the festival organiser, had been negotiating the deal for six months and said that “Prince is one of the biggest artists in the world,” he added, “so to get him to the Hop Farm is incredible” and he felt “humbled” to have pulled it off.

So wait a second Prince at The Hop Farm in Kent, it’s a bit of a coup isn’t it.

The Hop Farm Music Festival takes place from Friday 1st until Sunday 3rd July, find out more and book tickets from http://www.hopfarmfestival.com.

Bookings for Event Host, Podcast Advice, Voice Over... or anything else you like.

Feel free to ask a question.